It always confused me how Google Analytics presented its reports. There was a Home button but when you first logged in you would automatically be in the 'Standard Reporting' section.

Today there's been a couple of changes which makes a little more sense when viewing your statistics. Below are the changes I've noticed:

• 'Standard reporting' menu item is now replaced by 'Reporting'
• a house icon is now on the main menu and, when selected, displays all the profiles in the accounts list
• 'Custom reports' menu item is now replaced by 'Customisation'
• Dashboards, shortcuts and intelligence alerts are now listed within 'Reporting' on the left hand side under heading 'MY STUFF' (although the first report to view is still Audience > Overview)
• In the main menu, when you select the profile to show all the profiles in the accounts list, it displays the most recent profiles you've viewed at the bottom of the list... handy!
• 'Advertising' reports are now available in 'Traffic Sources'
• 'Real-Time' reports are now at the top level of 'Reporting' (they were in 'Home')

Any more anyone has noticed? Hopefully there will be more intuitive improvements throughout 2013.

A good summary is available at: Dan Baker's blog, Nine Google Analytics Changes